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Orgill hired Scott Wakeman as its executive vice president and chief marketing officer on Nov. 2, 2026. He will lead the distributor’s marketing and communications organization and support marketing services for the independent retailers it serves.
Orgill has hired Scott Wakeman as its executive vice president and chief marketing officer, putting him in charge of marketing, branding and communications at the hardware distributor. Wakeman joined the company on Nov. 2, 2026; his remit also includes guiding and supporting marketing programs for Orgill’s independent retail customers.
In his new position, Wakeman will oversee Orgill’s marketing and communications organization, which the company says is continuing to evolve and grow to meet its own needs and those of its customers. His responsibilities include the company’s marketing and branding work, along with support for related retail service programs offered to Orgill customers.
Before joining Orgill, Wakeman was vice president of brand strategy at Inspire Brands. Hardware Retailing reported that he led turnaround efforts for Sonic, the restaurant group’s second-largest brand. Earlier roles included leadership positions at Colgate-Palmolive and L’Oréal Cosmetics, followed by work at Grey Worldwide. He later led marketing and branding efforts for Bacardi and the Houston Astros.
Orgill President and CEO Boyden Moore said Wakeman’s experience across consumer products companies, agencies and consumer-facing businesses would support the company’s work on private-label brands, internal communications, retail marketing services and customer events. The announcement did not provide further details about specific initiatives, budgets or organizational changes associated with his appointment.
Marketing Services for Independent Retailers
The appointment places a marketing executive with experience across several consumer-facing sectors in charge of a function that serves both Orgill and its retailer customers. The company distributes hardware and related products to independent retailers, and its announcement specifically connects Wakeman’s role to supporting those businesses through marketing services and retail programs.
Moore framed the hire as relevant to Orgill’s private-label strategy, internal marketing and communications, and events for customers. Wakeman, in turn, said he plans to work toward greater alignment in Orgill’s branding and marketing and to expand and improve a centralized marketing services platform. Those statements describe the company’s stated direction; the announcement does not set out targets or indicate how the services will change in practice.
For Orgill’s customers, the practical importance will depend on what support the company develops and makes available. Independent retailers often operate without the marketing resources of large chains, but Orgill did not detail new tools, services or timelines alongside the appointment. The hire signals a leadership focus on that area, rather than confirming a particular new program.
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Wakeman’s Brand Leadership Background
Wakeman’s career, as outlined in the announcement and Hardware Retailing’s report, spans consumer packaged goods, advertising, restaurants, spirits and sports. His recent position at Inspire Brands involved brand strategy and, according to the report, turnaround work for Sonic. The earlier roles at Colgate-Palmolive, L’Oréal Cosmetics, Grey Worldwide, Bacardi and the Houston Astros give context to Orgill’s emphasis on his experience across different types of organizations.
Orgill described its marketing and communications operation as an organization that continues to evolve and grow. The new appointment therefore comes as the company says it is developing that function to serve both Orgill and its customer base. The announcement provides no fuller timeline for that development and does not describe the team’s size or any reporting changes.
““We are very excited to add Scott to our executive team.””
— Boyden Moore, Orgill president and CEO
Details of the Marketing Plan
Orgill’s announcement does not specify what changes customers will see, which new services may be introduced, or when any expansion of the centralized marketing platform will occur. It also does not provide performance goals, investment figures, staffing details or a schedule for the marketing organization’s development.
The company described Wakeman’s remit and broad priorities, but did not say whether existing programs will be altered or how results will be measured. Those operational details remain unannounced.
Wakeman’s Priorities at Orgill
Wakeman has joined Orgill and will oversee its marketing and communications organization. His stated priorities are to align the company’s branding and marketing and to expand and enhance centralized marketing services in response to customer needs. Orgill has not announced a timetable or specific milestones for those efforts.
Further information about any customer-facing changes, private-label marketing plans or new services may clarify how the appointment affects independent retailers. For now, the confirmed development is the leadership hire and its broad remit; the next steps have not been detailed publicly.
Key Questions
Who is Scott Wakeman?
Scott Wakeman is Orgill’s new executive vice president and chief marketing officer. Before joining, he was vice president of brand strategy at Inspire Brands and held earlier roles at Colgate-Palmolive, L’Oréal Cosmetics, Grey Worldwide, Bacardi and the Houston Astros.
When did Wakeman join Orgill?
Wakeman joined Orgill on Nov. 2, 2026, the date reported for the appointment.
What will Wakeman oversee?
He will lead Orgill’s marketing and communications organization, including work on marketing, branding and communications, and guide or support related retail service programs for Orgill’s customers.
What does Orgill say the appointment will support?
CEO Boyden Moore connected Wakeman’s experience to the company’s private-label brands, internal marketing and communications, marketing services for independent retailers, and customer events. Orgill has not announced specific initiatives or a timeline.
Will Orgill customers see immediate changes?
The announcement does not identify immediate changes to customer services or programs. Wakeman said he intends to expand and enhance a centralized marketing services platform, but no implementation schedule or specific changes were provided.
Source: hardwareretailing.com
