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Ace Retail Group announced plans for a new Westlake Ace Hardware in Fenton, Missouri, in the St. Louis area. The former Goodwill building is expected to be remodeled beginning in early 2027, with a soft opening anticipated for summer 2027.
Ace Retail Group plans to open a Westlake Ace Hardware in Fenton, Missouri, bringing the retailer to another community in the greater St. Louis area. The company said remodeling of a former Goodwill building is scheduled to start in early 2027, with a soft opening anticipated for summer 2027.
The planned store will occupy a free-standing building of about 12,500 square feet, including roughly 11,000 square feet of retail space. The site has a large parking lot and access to a main road, according to the report by Hardware Retailing. The published announcement did not provide the store’s street address.
Ace Retail Group currently owns and operates six Westlake Ace Hardware locations in the St. Louis area, in Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. The Fenton location would add another store to that regional network. The announcement describes Fenton as a suburban community with about 28,000 area residents.
The construction and opening dates remain estimates: remodeling is scheduled to begin in early 2027, and the company anticipates a summer 2027 soft opening. The report does not give a firm opening day or say whether the store will hold a separate grand-opening event.
A New Store for Fenton Shoppers
The announcement signals a planned addition to the local retail landscape, giving Fenton residents another potential source for hardware, home-improvement products and project supplies. The building’s retail area and parking could support a neighborhood hardware format, although the company has not published a detailed product list, services menu or staffing plan for the location.
For Ace Retail Group, the store would extend its existing St. Louis-area presence beyond the six locations named in the report. Its practical effect will depend on the final opening schedule, the store’s offerings and how shoppers use it. Those details have not yet been announced, so the expansion is confirmed as a plan rather than an operating store.
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Ace’s Existing St. Louis Footprint
Westlake Ace Hardware is part of Ace Retail Group, which the source identifies as the owner and operator of the six existing stores in the region. The Fenton announcement continues that company’s local expansion through a specific site reuse: the new store is planned for a building that formerly housed a Goodwill store.
The project is still in the planning stage. The October 29, 2026, report says work is scheduled to begin in early 2027, followed by a summer soft opening target. It does not report that remodeling has started, that permits have been issued, or that the store is already hiring. Those milestones should not be treated as completed based on the announcement.
““We’re excited to bring the Ace Helpful Promise to Fenton.””
— Bob Massengill, president of Ace Retail Group
Store Details Still Pending
The announcement does not identify the exact address, provide a firm opening date or list planned departments and services. It also does not specify the store’s expected workforce, investment cost, or whether the company expects any changes to its other St. Louis-area locations.
The summer 2027 timing is an anticipated soft-opening period, not a confirmed date. The source provides no details on construction approvals, permitting, hiring or possible schedule changes. Further updates will be needed to establish when the site will open to customers and what the finished store will offer.
Remodeling Planned for 2027
Ace Retail Group’s stated next step is to begin remodeling in early 2027. If work proceeds on the announced schedule, the company anticipates a soft opening in summer 2027. The announcement does not identify interim construction milestones or a date for further public updates.
Readers can look for later company announcements or local project information to confirm the address, construction progress, opening date, hiring plans and store services. Until then, the Fenton location remains a planned expansion rather than a store open to shoppers.
Key Questions
Where will the new Westlake Ace Hardware be located?
It is planned for a former Goodwill building in Fenton, Missouri. The announcement does not provide the street address.
When is the Fenton store expected to open?
Ace Retail Group anticipates a soft opening in summer 2027, after remodeling scheduled to begin in early 2027. No specific date has been announced.
How large will the store be?
The planned building is about 12,500 square feet, with approximately 11,000 square feet of retail space.
How many Westlake Ace Hardware stores does Ace Retail Group currently operate in the St. Louis area?
The announcement lists six existing locations: Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington.
Source: hardwareretailing.com
