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Ideal Home’s survey of paint-brand forecasts and colour expert comments identifies green as the leading colour direction for home interiors in 2027. Brands have selected greens ranging from light sage and celery to mossy olive and classic green, with warm browns, earthy pinks and neutrals also appearing in their forecasts.
Green is emerging as the leading home colour direction for 2027, according to an Ideal Home report drawing on paint-company colour selections and comments from interior experts. The report identifies shades ranging from pale sage to deeper olive and classic green, while also pointing to warm browns, earthy pinks and neutrals as accompanying trends.
The forecast is based on colour announcements and edits from several brands, rather than a single industry-wide selection. Dulux named Soulful Sage, a light sage green, its 2027 Colour of the Year. Sherwin-Williams selected Celery, described in the report as a similarly light, herbal green. Lick’s 2027 colour edit includes two greens: Green 09 and Green 23, the latter a chartreuse-olive shade with strong yellow undertones.
Deeper greens also feature in the list. Behr chose Grounded, a mossy olive, while Victory Colours selected Pepper Tree Green. Benjamin Moore’s Colour of the Year is Webster Green, which the company describes as a classic green. Taken together, the selections span several tones and do not point to one exact shade dominating every brand’s palette.
Other colours in the forecasts include brown and warm neutral shades. Little Greene named its new mid-tone brown Marle its 2027 Colour of the Year; Johnstone’s Paint selected Country Soil, a warm neutral. Lick’s edit also includes Brown 02. For pink, Graham & Brown chose Rose Earth, while Lick included a plaster-like shade called Pink 14.
What the Forecast Means for Homes
Paint-company colour selections can influence the shades promoted to consumers and the palettes used for paint, furniture and home accessories. The range of greens in this year’s announcements gives homeowners and designers several ways to use the colour, from restrained pale tones to richer, more saturated options.
The forecast also suggests that green is not being presented in isolation. The brands’ selections pair it with earthy browns, pinks and warm neutrals, offering a broader palette for rooms than a single-colour trend would imply. For readers planning renovations or redecorating, these forecasts are indicators of what brands expect to promote, not a requirement to follow a particular style or a guarantee that a shade will become popular.
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How the 2027 Palette Was Compiled
Ideal Home says its trend overview draws on brands’ Colours of the Year and colour edits, which are typically announced in the months before the year they refer to, together with comments from colour specialists. These selections are the basis for the publication’s assessment that the palette is shifting from the reds, burgundies and blues it associates with the previous year.
Brand representatives describe a broader interest in colours that feel considered and comfortable. Ruth Mottershead, creative director at Little Greene, told Ideal Home that mid-tone colours are gaining attention for adding depth without feeling overpowering. Lick’s Tash Bradley said customers are approaching colour with more intention and are less concerned with making every element of a home feel perfect.
The report’s account of brown and neutral shades also draws on brands’ recent selections. Johnstone’s Paint says Country Soil was chosen as a grounded neutral inspired by natural materials. Little Greene presents Marle as a cosy mid-tone brown. These are company descriptions of their own products and selections, rather than independent measurements of consumer demand.
““The popularity of mid-tone colours continues to rise, and we see this as a key trend for 2027.””
— Ruth Mottershead, creative director at Little Greene
What the Forecast Cannot Confirm
The report presents brand selections and expert interpretations; it does not establish that green will become the most-used colour in homes in 2027. It provides no sales figures, survey results or other measurement comparing consumer preferences across colours. The extent to which shoppers adopt these palettes remains unclear.
Nor is there one agreed shade of green in the selections. The named colours range from pale sage and herbal tones to yellow-undertoned chartreuse, mossy olive and classic green. The report identifies a shared colour family, but does not say that one particular green will dominate all interiors or all brands’ ranges.
How Brands Develop the Palette
As 2027 approaches, paint and interiors companies are expected to continue presenting their selected colours through product ranges, room ideas and styling guidance. Readers can compare the individual shades and brand descriptions as those materials appear, while treating the forecast as inspiration rather than a confirmed account of future buying habits.
The next clear indication of the trend’s reach would come from evidence beyond colour announcements, such as published sales data or consumer research. The Ideal Home report does not provide that information, so whether green outperforms brown, pink or other colours in actual home projects remains to be seen.
Key Questions
Which colour is forecast to lead home trends in 2027?
Green is the leading colour direction in Ideal Home’s report, based on selections from several paint brands. Their choices range from light sage to deeper olive and classic green.
Which green shades have brands selected?
Dulux selected Soulful Sage, Sherwin-Williams chose Celery, and Lick included Green 09 and Green 23 in its colour edit. Behr selected Grounded, Victory Colours chose Pepper Tree Green, and Benjamin Moore named Webster Green its 2027 Colour of the Year.
Are other colours part of the 2027 forecast?
Yes. The report also identifies warm browns, earthy pinks and neutrals. Examples include Little Greene’s Marle, Johnstone’s Paint’s Country Soil and Graham & Brown’s Rose Earth.
Does the report prove green will be the most popular colour in 2027?
No. It summarizes brand colour selections and expert comments, but does not include sales data or consumer research showing which colours people will use most.
Source: idealhome.co.uk
