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Ace Hardware and Target plan sales for Oct. 6-7, the same dates as Amazon’s Prime Big Deal Days, while Walmart’s fall promotions run Oct. 5-11. Offers vary by retailer, and some require membership; full product-level terms and availability were not provided in the report.
Ace Hardware, Target and Walmart are scheduling fall sales to compete for shoppers during Amazon Prime Big Deal Days on Oct. 6-7, 2026. Ace and Target’s promotions run on those same dates, while Walmart’s fall deals span Oct. 5-11, giving shoppers several overlapping windows for seasonal and household purchases.
Ace Rewards Days offers members 15% off sitewide orders of at least $49 and double rewards points on purchases made Oct. 6-7, according to the announcement. Ace also plans limited-time savings across nearly all categories. The source does not specify whether exclusions, item limits or other conditions apply beyond the order minimum and membership requirement.
Target Circle Deal Days is scheduled for Oct. 6-7, with deals of up to 40% off for members, the report says. Walmart’s fall deals begin a day earlier and run through Oct. 11. Listed offers include up to 40% off home upgrades, up to 25% off tools and up to 30% off Halloween items.
Amazon plans to bring back its Today’s Big Deals promotion during Prime Big Deal Days, with deals dropping three times a day at discounts of up to 55% or more, according to the report. It does not identify specific products or provide a full schedule for the drops.
Shoppers Face Overlapping Fall Sales
The competing schedules give shoppers more than one retailer to check for home, tool and seasonal purchases during the same week. The advertised discounts may help customers compare prices across retailers, but headline percentages alone do not establish which store has the lowest price on a particular item.
Membership is a condition for the stated Ace and Target offers: Ace Rewards members receive the listed Ace savings, and Target’s deals are described as being for Target Circle members. Shoppers who are not enrolled should check eligibility and terms before relying on those discounts. The source does not say whether enrollment is free or explain the sign-up process.
The dates also differ. Amazon, Ace and Target concentrate their reported events on Oct. 6-7, while Walmart’s promotion is scheduled across seven days. That longer window could give shoppers more time to compare offers, though the report does not confirm that every listed Walmart deal will be available throughout the entire period.
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How the Retail Sale Dates Align
Amazon’s event is called Prime Big Deal Days and is scheduled for Oct. 6-7, 2026. The report says Amazon intends to reinstate “Today’s Big Deals,” a feature it introduced during its Prime Days event in June 2025. For this year’s event, Amazon plans three daily deal drops, but the source does not detail their exact times or whether every deal will require a Prime membership.
The other announcements place retailers’ offers around the same dates rather than on a single shared schedule. Ace Hardware and Target have two-day promotions timed to Amazon’s event; Walmart’s offers start Oct. 5 and continue through Oct. 11. The report appeared in Hardware Retailing on Oct. 2, 2026, and provides announced plans rather than results from the sales.
“Ace Rewards Days is one more way we deliver on our promise to be the helpful place, bringing our neighbors meaningful savings on the trusted brands they rely on.”
— Kim Lefko, chief marketing officer of Ace Hardware
Offer Terms Still Need Checking
The report gives headline discounts but not complete product lists, exclusions, stock levels or checkout terms for the retailers’ offers. It is not clear which specific items qualify for each promotion, whether discounts can be combined with other offers, or how long individual deals will remain available.
Details about Amazon’s planned deal drops are also limited: the report says they will occur three times daily and reach discounts of up to 55% or more, but does not state which products will be included or provide the drop times. The report does not clarify the membership rules for Amazon’s event, nor the exact eligibility and exclusions for all Ace, Target and Walmart deals. Advertised maximum discounts should not be read as applying to every item.
Sales Begin October 5
Walmart’s announced fall deals are scheduled to start Oct. 5, 2026. Ace Rewards Days, Target Circle Deal Days and Amazon Prime Big Deal Days are set for Oct. 6-7, with Walmart’s promotion continuing through Oct. 11. Shoppers can compare individual prices and review each retailer’s terms as listings become available.
The source does not report post-sale results or confirm whether the announced offers will change before launch. The next useful details for shoppers will be the participating products, specific deal timing, inventory and any membership or purchase conditions attached to each offer.
Key Questions
When are Amazon Prime Big Deal Days in 2026?
Amazon’s event is scheduled for Oct. 6-7, 2026, according to the report.
Which retailers are holding sales at the same time?
Ace Hardware and Target have promotions scheduled for Oct. 6-7. Walmart’s fall deals run Oct. 5-11, overlapping the Amazon event.
What discounts did Ace Hardware announce?
Ace says Ace Rewards members can get 15% off sitewide orders of $49 or more and earn double points on purchases Oct. 6-7. The report also mentions limited-time savings across nearly all categories.
What are Walmart’s advertised fall deals?
The reported offers include up to 40% off home upgrades, up to 25% off tools and up to 30% off Halloween items, from Oct. 5-11. The source does not list qualifying products or full terms.
Are the advertised discounts available on every product?
That is not established by the report. It gives maximum discount figures, but specific eligible products, exclusions and availability were not provided. Check each retailer’s offer details before purchasing.
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