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Walmart announced three holiday shopping events running from Nov. 12 through Dec. 2, with different online and in-store start times and early access to selected deal drops for Walmart+ members. It also introduced “A Who Knew Carol,” a holiday campaign featuring Muppets, Walton Goggins and Stephanie Beatriz.
Walmart has announced three holiday shopping events running from Nov. 12 through Dec. 2, alongside a new campaign inspired by “The Muppet Christmas Carol.” The schedule sets separate online and store launch times for Early Black Friday and Black Friday deals, while Walmart+ members will receive early access to selected deal drops.
Early Black Friday Deals start on Walmart.com at 12:01 a.m. ET on Nov. 12 and in stores at 6 a.m. local time that day. Walmart+ members can access hot deal drops from 12:01 a.m. ET on Nov. 12; any remaining items in those drops become available to all customers at 12:01 a.m. ET on Nov. 13, according to the announcement.
The Black Friday Deals event begins online at 12:01 a.m. ET on Nov. 23. Its in-store event starts Nov. 27 at 6 a.m. local time. Walmart+ early access to hot deal drops begins online at 12:01 a.m. ET on Nov. 23, with any remaining drop items opening to all customers at 12:01 a.m. ET on Nov. 24. The Cyber Monday event runs Nov. 30-Dec. 2 and begins on Walmart.com at 12:01 a.m. on Nov. 30.
Walmart also announced “A Who Knew Carol,” a campaign featuring Kermit the Frog, Miss Piggy, The Great Gonzo, Rizzo the Rat and Pepé the King Prawn. Walton Goggins plays Ebenezer Scrooge, and Stephanie Beatriz appears as Scrooge’s niece. The company says the campaign will start with an initial installment and continue with videos and social content through the holiday season.
How Walmart Stages Holiday Deals
The announcement gives shoppers a date-by-date schedule for the retailer’s main holiday promotions and clarifies which portions begin online, in stores or with member access. For customers comparing sale timing, the split between the online Nov. 23 Black Friday launch and the in-store Nov. 27 start is particularly relevant: the two channels do not begin at the same time.
Walmart’s use of Walmart+ early access also makes membership status part of the shopping schedule for selected deal drops. The announcement does not establish what products will be included or how many will be available, so the practical value of that access will depend on details released closer to each event. The campaign adds a separate marketing push, using familiar entertainment characters to promote Walmart’s seasonal shopping offer.
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The Dates Behind Walmart’s Holiday Push
The schedule groups promotions into three named periods: Early Black Friday, Black Friday and Cyber Monday. Early Black Friday begins Nov. 12, while the online Black Friday event opens Nov. 23. Walmart’s listed in-store Black Friday start falls four days later, on Nov. 27. Cyber Monday promotions then run for three days, Nov. 30-Dec. 2.
Alongside the shopping events, Walmart said customers can purchase Walmart+ and Sam’s Club Plus together for $120 per year. The announcement did not provide further terms for that combined offer. The campaign draws on the 1992 holiday film “The Muppet Christmas Carol,” pairing Muppet characters with actors in roles tied to the Scrooge story.
““This season, we’re bringing customers and members incredible savings across three major shopping events, along with the brands they love, exciting new discoveries and easier ways to shop, and even a few ‘who knew’ moments along the way.””
— Julie Barber, chief merchandising officer, Walmart U.S.
Deal Items and Offer Terms Pending
Walmart has not specified which products will appear in the hot deal drops, their prices, inventory levels or how many items will remain when early access ends. The announcement also does not list individual promotions or discount amounts for the three events. Those details will be needed for shoppers to compare specific offers or determine whether a particular product will be available online or in a store.
The company did not provide further terms for the $120-per-year Walmart+ and Sam’s Club Plus offer, including whether eligibility restrictions or other conditions apply. It also did not specify the release dates or number of installments in the campaign’s planned video and social content. These details remain subject to later announcements.
What Shoppers Can Expect Next
The first event begins on Nov. 12, when Early Black Friday Deals open online and in stores at their stated times. Walmart+ members are due to get access to hot deal drops at 12:01 a.m. ET that day, followed by general access to remaining drop items the next morning. The next scheduled milestone is the online Black Friday launch on Nov. 23, followed by the in-store opening on Nov. 27.
Walmart says “A Who Knew Carol” will begin with an initial campaign installment, then continue through the holiday season with videos and social posts. The announcement does not give a detailed publishing calendar. Shoppers looking for specific products, prices or offer conditions will need to consult Walmart’s later event listings and campaign updates.
Key Questions
When do Walmart’s holiday shopping events begin?
Early Black Friday Deals begin Nov. 12 at 12:01 a.m. ET online and 6 a.m. local time in stores. The online Black Friday event starts Nov. 23, while the in-store event begins Nov. 27. Cyber Monday promotions run Nov. 30-Dec. 2.
Do Walmart+ members get early access?
Yes. Walmart says members get early access to selected hot deal drops beginning at 12:01 a.m. ET on Nov. 12 for Early Black Friday and Nov. 23 for Black Friday. Any remaining items open to all customers the following day at 12:01 a.m. ET.
What is “A Who Knew Carol”?
It is Walmart’s new holiday marketing campaign, inspired by “The Muppet Christmas Carol.” The announced cast includes several Muppet characters, Walton Goggins as Ebenezer Scrooge and Stephanie Beatriz as Scrooge’s niece.
Has Walmart announced specific products or discounts?
No product list or discount amounts appear in the announcement. Walmart has shared the event dates and access schedule, but not the items, prices or inventory for its deal drops.
Source: hardwareretailing.com
